Leadership

Derek Apanovitch, Principal of Thoronder LLC, is Chief Operating Officer of Viirtue, a leading provider of white label communication solutions (UCaaS) for the managed service provider (MSP) market.  Prior to Viirtue, Derek was Chief Operating Officer of Osmosis, which is an online health education platform empowering millions of current and future health professionals with a better understanding of medicine and health topics. Osmosis has partnered with over 30 organizations to produce video content on subjects ranging from antibiotic resistance to nursing leadership and shared decision making and its video content has been viewed more than 200 million times across all platforms. Osmosis delivers medical education resources to learners worldwide via its YouTube channel which has more than 2.7 million subscribers; the Osmosis.org platform which has more than 2.5 million registered users; and free, accredited courses on COVID-19 offered through Coursera and Teachable which have reached over 100,000 learners. Osmosis was acquired by Elsevier in November 2021.

Earlier, Derek was Chief Executive Officer of TotalSDS, a cloud-based provider of business software solutions for workplace and environmental safety. Derek also served as a Board Member at TotalSDS, a venture capital backed SaaS company. Derek was also president of Ultimate Medical Academy, an online healthcare training and continuing medical education organization committed to equipping and empowering students to excel in healthcare careers. The institution achieved industry leading student satisfaction scores and developed employer partnerships with prominent national and regional healthcare companies. Derek was the founding executive and first employee of the organization's online education division that eventually was responsible for over 85% of the organization's revenue.

Previously, Derek was the vice president of marketing at an online direct marketer and distributor of a wide range of health insurance products to individuals, families and groups. Earlier, Derek was an Executive Director of Marketing at Kaplan, Inc., a diversified educational services provider. Prior to Kaplan, he was an Associate at Sullivan & Cromwell, an international law firm, where he was responsible for consultation on private and public equity and debt offerings, mergers and acquisitions, private equity investments, restructurings and corporate governance issues. At Sullivan & Cromwell, Derek had a focus on healthcare companies and transactions. Derek started his legal career as a judicial clerk for the United States Court of Appeals for the Eleventh Circuit.

Derek is an experienced strategic and operational executive in technology-enabled environments that have evolved rapidly and achieved significant size. Derek holds an MBA from the Kellogg School of Management at Northwestern University with concentrations in Health Industry Management and Accounting, a JD from the Duke University School of Law, and a BA Phi Beta Kappa and summa cum laude from the University of Pennsylvania.